{"id":4160,"date":"2024-09-13T11:35:34","date_gmt":"2024-09-13T07:35:34","guid":{"rendered":"https:\/\/eoninvestment.com\/?p=4160"},"modified":"2026-04-15T18:08:25","modified_gmt":"2026-04-15T14:08:25","slug":"dr-jekyll-vs-mr-hyde","status":"publish","type":"post","link":"https:\/\/eoninvestment.com\/ka\/2024\/09\/13\/dr-jekyll-vs-mr-hyde\/","title":{"rendered":"\u10db\u10dd\u10dc\u10e1\u10e2\u10e0\u10d8 \u10e8\u10d4\u10dc\u10e1 \u10e8\u10d8\u10d2\u10dc\u10d8\u10d7"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u10d1\u10d4\u10d5\u10e0 \u10d8\u10dc\u10d5\u10d4\u10e1\u10e2\u10dd\u10e0\u10e1 \u10d2\u10dd\u10dc\u10d8\u10d0 \u10e0\u10dd\u10db Dr. Jekyll-\u10d8\u10d0, \u10db\u10d0\u10d2\u10e0\u10d0\u10db \u10d9\u10d5\u10d4\u10da\u10d4\u10d5\u10d1\u10d8 \u10d0\u10d3\u10d0\u10e1\u10e2\u10e3\u10e0\u10d4\u10d1\u10d4\u10dc \u10e0\u10dd\u10db \u10e7\u10d5\u10d4\u10da\u10d0 \u10db\u10d0\u10d7\u10d2\u10d0\u10dc\u10e8\u10d8 \u10ea\u10ee\u10dd\u10d5\u10e0\u10dd\u10d1\u10e1 Mr. Hyde-\u10d8.<br \/><br \/>\u10e0\u10dd\u10d2\u10dd\u10e0\u10ea \u10db\u10d9\u10d5\u10da\u10d4\u10d5\u10d0\u10e0\u10d4\u10d1\u10d8 \u10d0\u10db\u10d1\u10dd\u10d1\u10d4\u10dc, \u10e9\u10d5\u10d4\u10dc \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10d4\u10d1\u10d8, \u10d9\u10d0\u10e0\u10d2\u10d0\u10d3 \u10d5\u10d4\u10e0 \u10d5\u10d0\u10e4\u10d0\u10e1\u10d4\u10d1\u10d7 &#8220;\u10db\u10ee\u10d4\u10ea\u10e1&#8221; \u10e0\u10dd\u10db\u10da\u10d8\u10ea \u10d7\u10d8\u10d7\u10dd\u10d4\u10e3\u10da \u10e9\u10d5\u10d4\u10dc\u10d2\u10d0\u10dc\u10e8\u10d8 \u10ea\u10ee\u10dd\u10d5\u10e0\u10dd\u10d1\u10e1 \u10d3\u10d0 \u10e0\u10dd\u10db\u10da\u10d8\u10e1 \u10d2\u10d0\u10d9\u10dd\u10dc\u10e2\u10e0\u10dd\u10da\u10d4\u10d1\u10d0 \u10d4\u10db\u10dd\u10ea\u10d8\u10e3\u10e0\u10d8 \u10e1\u10e2\u10e0\u10d4\u10e1\u10d8\u10e1\u10d0\u10e1 \u10d7\u10d8\u10d7\u10d8\u10d7\u10e5\u10db\u10d8\u10e1 \u10e8\u10d4\u10e3\u10eb\u10da\u10d4\u10d1\u10d4\u10da\u10d8\u10d0 (\u10d5\u10e4\u10d8\u10e5\u10e0\u10dd\u10d1 \u10d0\u10e6\u10db\u10e1\u10d0\u10e0\u10d4\u10d1\u10d4\u10da\u10d8 \u10e5\u10e0\u10d8\u10e1\u10e2\u10d8\u10d0\u10dc\u10d4\u10d1\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1 \u10d4\u10e1 \u10e1\u10d8\u10d0\u10ee\u10da\u10d4 \u10d0\u10e0 \u10d0\u10e0\u10d8\u10e1).<br \/><br \/>\u10e5\u10d5\u10d4\u10db\u10dd\u10d7 \u10ea\u10ee\u10e0\u10d8\u10da\u10e8\u10d8, \u10db\u10dd\u10ea\u10d4\u10db\u10e3\u10da\u10d8\u10d0 \u10d9\u10d5\u10da\u10d4\u10d5\u10d8\u10e1 \u10e8\u10d4\u10d3\u10d4\u10d2\u10d4\u10d1\u10d8, \u10d7\u10e3 \u10e0\u10dd\u10d2\u10dd\u10e0 \u10d2\u10d0\u10dc\u10e1\u10ee\u10d5\u10d0\u10d5\u10d4\u10d1\u10e3\u10da\u10d0\u10d3 \u10d0\u10e4\u10d0\u10e1\u10d4\u10d1\u10d4\u10dc \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10d4\u10d1\u10d8 \u10e1\u10d0\u10d9\u10e3\u10d7\u10d0\u10e0 \u10d7\u10d0\u10d5\u10e1 \u10d3\u10d0\u10ec\u10e7\u10dc\u10d0\u10e0\u10d4\u10d1\u10e3\u10da \u10d3\u10d0 \u10d0\u10e6\u10d2\u10d6\u10dc\u10d4\u10d1\u10e3\u10da \u10db\u10d3\u10d2\u10dd\u10db\u10d0\u10e0\u10d4\u10dd\u10d1\u10d0\u10e8\u10d8 (\u10e8\u10d4\u10d5\u10d4\u10ea\u10d0\u10d3\u10d4 \u10e7\u10d5\u10d4\u10da\u10d0\u10d6\u10d4 \u10db\u10e1\u10e3\u10d1\u10e3\u10e5\u10d8 \u10ea\u10ee\u10e0\u10d8\u10da\u10d8 \u10e8\u10d4\u10db\u10d4\u10e0\u10e9\u10d8\u10d0, \u10e5\u10d5\u10d4\u10db\u10dd\u10d7 \u10db\u10d8\u10d7\u10d8\u10d7\u10d4\u10d1\u10e3\u10da \u10ec\u10e7\u10d0\u10e0\u10dd\u10e8\u10d8 \u10d0\u10e0\u10d8\u10e1 \u10d9\u10d8\u10d3\u10d4\u10d5 \u10e1\u10ee\u10d5\u10d0 \u10e8\u10d4\u10d3\u10d4\u10d2\u10d4\u10d1\u10d8\u10ea).<br \/><br \/>\u10d4\u10e1 \u10e5\u10ea\u10d4\u10d5\u10d8\u10d7\u10d8 \u10db\u10dd\u10db\u10d4\u10dc\u10e2\u10d8 \u10de\u10d8\u10e0\u10d3\u10d0\u10de\u10d8\u10e0 \u10d9\u10d0\u10d5\u10e8\u10d8\u10e0\u10e8\u10d8\u10d0 \u10e1\u10d0\u10d8\u10dc\u10d5\u10d4\u10e1\u10e2\u10d8\u10ea\u10d8\u10dd \u10e1\u10d0\u10e5\u10db\u10d8\u10d0\u10dc\u10dd\u10d1\u10d0\u10e1\u10d7\u10d0\u10dc. \u10d8\u10e1\u10d4\u10d7\u10d8 \u10d4\u10db\u10dd\u10ea\u10d8\u10d4\u10d1\u10d8 \u10e0\u10dd\u10d2\u10dd\u10e0\u10d8\u10ea \u10d0\u10e0\u10d8\u10e1 \u10db\u10d0\u10d2\u10d0\u10da\u10d8\u10d7\u10d0\u10d3 &#8220;\u10e8\u10d8\u10e8\u10d8&#8221;, \u10d0\u10dc \u10e1\u10d8\u10d1\u10e0\u10d8\u10e7\u10d5\u10d4\u10e8\u10d8 \u10d2\u10d0\u10d3\u10d0\u10e1\u10e3\u10da\u10d8 &#8220;\u10e1\u10d8\u10db\u10d0\u10db\u10d0\u10ea\u10d4&#8221;, \u10db\u10d0\u10e1\u10e8\u10e2\u10d0\u10d1\u10e3\u10e0 \u10d2\u10d0\u10d5\u10da\u10d4\u10dc\u10d0\u10e1 \u10d2\u10d0\u10d5\u10da\u10d4\u10dc\u10d0\u10e1 \u10d0\u10ee\u10d3\u10d4\u10dc\u10d4\u10dc \u10e1\u10d0\u10d4\u10e0\u10d7\u10dd \u10e1\u10d0\u10d8\u10dc\u10d5\u10d4\u10e1\u10e2\u10d8\u10ea\u10d8\u10dd \u10d1\u10d0\u10d6\u10e0\u10d8\u10e1 \u10d4\u10e4\u10d4\u10e5\u10e2\u10e3\u10e0\u10dd\u10d1\u10d0\u10d6\u10d4 \u10d3\u10d0 \u10d0\u10e0\u10d1\u10d8\u10e2\u10e0\u10d0\u10df\u10d8\u10e1 \u10e4\u10d0\u10dc\u10ef\u10e0\u10d4\u10d1\u10e1 \u10ee\u10e1\u10dc\u10d8\u10d0\u10dc \u10e8\u10d4\u10d3\u10d0\u10e0\u10d4\u10d1\u10d8\u10d7 \u10ea\u10d8\u10d5\u10d0\u10d3 \u10db\u10dd\u10d0\u10d6\u10e0\u10dd\u10d5\u10dc\u10d4 \u10d8\u10dc\u10d5\u10d4\u10e1\u10e2\u10dd\u10e0\u10d4\u10d1\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1&#8230;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/i0.wp.com\/eoninvestment.com\/wp-content\/uploads\/2024\/09\/image-6.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"828\" height=\"708\" data-attachment-id=\"4162\" data-permalink=\"https:\/\/eoninvestment.com\/ka\/2024\/09\/13\/dr-jekyll-vs-mr-hyde\/image-136\/\" data-orig-file=\"https:\/\/i0.wp.com\/eoninvestment.com\/wp-content\/uploads\/2024\/09\/image-6.png?fit=828%2C708&amp;ssl=1\" data-orig-size=\"828,708\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"image\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/eoninvestment.com\/wp-content\/uploads\/2024\/09\/image-6.png?fit=828%2C708&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/eoninvestment.com\/wp-content\/uploads\/2024\/09\/image-6.png?resize=828%2C708&#038;ssl=1\" alt=\"\" class=\"wp-image-4162\"\/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><br \/><br \/>\u10ec\u10e7\u10d0\u10e0\u10dd:<br \/>Predictably Irrational:<br \/>The Hidden Forces That Shape Our Decisions<br \/>By Dan Ariely<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u10d1\u10d4\u10d5\u10e0 \u10d8\u10dc\u10d5\u10d4\u10e1\u10e2\u10dd\u10e0\u10e1 \u10d2\u10dd\u10dc\u10d8\u10d0 \u10e0\u10dd\u10db Dr. Jekyll-\u10d8\u10d0, \u10db\u10d0\u10d2\u10e0\u10d0\u10db \u10d9\u10d5\u10d4\u10da\u10d4\u10d5\u10d1\u10d8 \u10d0\u10d3\u10d0\u10e1\u10e2\u10e3\u10e0\u10d4\u10d1\u10d4\u10dc \u10e0\u10dd\u10db \u10e7\u10d5\u10d4\u10da\u10d0 \u10db\u10d0\u10d7\u10d2\u10d0\u10dc\u10e8\u10d8 \u10ea\u10ee\u10dd\u10d5\u10e0\u10dd\u10d1\u10e1 Mr. Hyde-\u10d8. \u10e0\u10dd\u10d2\u10dd\u10e0\u10ea \u10db\u10d9\u10d5\u10da\u10d4\u10d5\u10d0\u10e0\u10d4\u10d1\u10d8 \u10d0\u10db\u10d1\u10dd\u10d1\u10d4\u10dc, \u10e9\u10d5\u10d4\u10dc \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10d4\u10d1\u10d8, \u10d9\u10d0\u10e0\u10d2\u10d0\u10d3 \u10d5\u10d4\u10e0 \u10d5\u10d0\u10e4\u10d0\u10e1\u10d4\u10d1\u10d7 &#8220;\u10db\u10ee\u10d4\u10ea\u10e1&#8221; \u10e0\u10dd\u10db\u10da\u10d8\u10ea \u10d7\u10d8\u10d7\u10dd\u10d4\u10e3\u10da \u10e9\u10d5\u10d4\u10dc\u10d2\u10d0\u10dc\u10e8\u10d8 \u10ea\u10ee\u10dd\u10d5\u10e0\u10dd\u10d1\u10e1 \u10d3\u10d0 \u10e0\u10dd\u10db\u10da\u10d8\u10e1 \u10d2\u10d0\u10d9\u10dd\u10dc\u10e2\u10e0\u10dd\u10da\u10d4\u10d1\u10d0 \u10d4\u10db\u10dd\u10ea\u10d8\u10e3\u10e0\u10d8 \u10e1\u10e2\u10e0\u10d4\u10e1\u10d8\u10e1\u10d0\u10e1 \u10d7\u10d8\u10d7\u10d8\u10d7\u10e5\u10db\u10d8\u10e1 \u10e8\u10d4\u10e3\u10eb\u10da\u10d4\u10d1\u10d4\u10da\u10d8\u10d0 (\u10d5\u10e4\u10d8\u10e5\u10e0\u10dd\u10d1 \u10d0\u10e6\u10db\u10e1\u10d0\u10e0\u10d4\u10d1\u10d4\u10da\u10d8 \u10e5\u10e0\u10d8\u10e1\u10e2\u10d8\u10d0\u10dc\u10d4\u10d1\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1 \u10d4\u10e1 \u10e1\u10d8\u10d0\u10ee\u10da\u10d4 \u10d0\u10e0 \u10d0\u10e0\u10d8\u10e1). \u10e5\u10d5\u10d4\u10db\u10dd\u10d7 \u10ea\u10ee\u10e0\u10d8\u10da\u10e8\u10d8, \u10db\u10dd\u10ea\u10d4\u10db\u10e3\u10da\u10d8\u10d0 \u10d9\u10d5\u10da\u10d4\u10d5\u10d8\u10e1 \u10e8\u10d4\u10d3\u10d4\u10d2\u10d4\u10d1\u10d8, \u10d7\u10e3 \u10e0\u10dd\u10d2\u10dd\u10e0 \u10d2\u10d0\u10dc\u10e1\u10ee\u10d5\u10d0\u10d5\u10d4\u10d1\u10e3\u10da\u10d0\u10d3 \u10d0\u10e4\u10d0\u10e1\u10d4\u10d1\u10d4\u10dc \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10d4\u10d1\u10d8 \u10e1\u10d0\u10d9\u10e3\u10d7\u10d0\u10e0 \u10d7\u10d0\u10d5\u10e1 \u10d3\u10d0\u10ec\u10e7\u10dc\u10d0\u10e0\u10d4\u10d1\u10e3\u10da 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