When viewed through the lens of human behavior, even a fundamental economic model like the principle of equilibrium in demand and supply curves comes into question\u2026<\/p>\n\n\n\n
The issue is that economic models rely on the assumption of human rationality, which doesn’t quite align with reality.<\/p>\n\n\n\n
The demand-supply model suggests that the driving forces behind demand and supply are independent, and the balance between them determines prices. However, the “price anchoring principle,” discovered by behavioral scientists, raises serious questions about the existing model\u2026<\/p>\n\n\n\n
For instance, the high price of black pearls was not at all due to the fact that they were more beautiful than white pearls, nor were they rarer. In fact, where pearls were harvested, white pearls were much more expensive than black ones. However, a young Frenchman, Jean-Claude Brouillet, managed to position black pearls alongside diamonds, creating demand and \u201canchoring\u201d prices at a high level\u2026<\/p>\n\n\n\n
Numerous studies confirm the phenomenon of price anchoring, which leads people to make irrational decisions, heavily influenced by memory\u2026<\/p>\n\n\n\n
Imagine fuel prices increase by 30%. We understand that this will lead to a decrease in demand. But the real question is: how much would demand decrease if people\u2019s memories of historical fuel prices were erased? Does demand decrease because the price went up, or because the price is relatively high compared to what I remember? Does a price increase actually reduce fuel demand in the long term?<\/p>\n\n\n\n
In Georgia, real estate prices have significantly increased due to the rise in production costs (the supply curve has shifted upwards and to the left), yet because many foreign residents have arrived whose “anchored” real estate prices are higher in their minds, the number of transactions has not decreased. Behavioral scientists suggest that after changing geographical areas, people carry their “anchored” prices with them\u2026<\/p>\n\n\n\n
Lastly,<\/p>\n\n\n\n
What happens when we buy or sell stocks? We know that historical prices should have no influence on rational decisions, but is this really the case? People often buy stocks because their prices have dropped, regardless of the company’s fundamental internal value\u2026 And conversely, they often avoid buying stocks because their historical growth has been high. But this behavior is far from rational\u2026<\/p>\n\n\n\n
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\u10e0\u10dd\u10db \u10d4\u10d9\u10dd\u10dc\u10dd\u10db\u10d8\u10d9\u10e3\u10e0\u10d8 \u10db\u10dd\u10d3\u10d4\u10da\u10d4\u10d1\u10d8 \u10d4\u10e7\u10e0\u10d3\u10dc\u10dd\u10d1\u10d8\u10d0\u10dc \u10d3\u10d0\u10e8\u10d5\u10d4\u10d1\u10d0\u10e1 \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10d4\u10d1\u10d8\u10e1 \u10e0\u10d0\u10ea\u10d8\u10dd\u10dc\u10d0\u10da\u10e3\u10e0\u10dd\u10d1\u10d8\u10e1 \u10e8\u10d4\u10e1\u10d0\u10ee\u10d4\u10d1, \u10e0\u10d0\u10ea \u10e1\u10d8\u10dc\u10d0\u10db\u10d3\u10d5\u10d8\u10da\u10d4\u10e1 \u10d0\u10e0 \u10e8\u10d4\u10d4\u10e1\u10d0\u10d1\u10d0\u10db\u10d4\u10d1\u10d0.<\/p>\n\n\n\n \u10db\u10dd\u10d7\u10ee\u10dd\u10d5\u10dc\u10d0-\u10db\u10d8\u10ec\u10dd\u10d3\u10d4\u10d1\u10d8\u10e1 \u10db\u10dd\u10d3\u10d4\u10da\u10d8 \u10d0\u10db\u10d1\u10dd\u10d1\u10e1 \u10e0\u10dd\u10db \u10db\u10dd\u10d7\u10ee\u10dd\u10d5\u10dc\u10d8\u10e1\u10d0 \u10d3\u10d0 \u10db\u10d8\u10ec\u10dd\u10d3\u10d4\u10d1\u10d8\u10e1 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\u10db\u10dd\u10d3\u10d4\u10da\u10d7\u10d0\u10dc \u10db\u10d8\u10db\u10d0\u10e0\u10d7\u10d4\u10d1\u10d0\u10e8\u10d8…<\/p>\n\n\n\n \u10db\u10d0\u10d2\u10d0\u10da\u10d8\u10d7\u10d0\u10d3, \u10e8\u10d0\u10d5\u10d8 \u10db\u10d0\u10e0\u10d2\u10d0\u10da\u10d8\u10e2\u10d8\u10e1 \u10e4\u10d0\u10e1\u10d4\u10d1\u10d8\u10e1 \u10db\u10d0\u10e6\u10d0\u10da\u10d8 \u10d3\u10dd\u10dc\u10d4 \u10e1\u10e0\u10e3\u10da\u10d4\u10d1\u10d8\u10d7\u10d0\u10ea \u10d0\u10e0 \u10d8\u10e7\u10dd \u10d2\u10d0\u10db\u10dd\u10ec\u10d5\u10d4\u10e3\u10da\u10d8 \u10d8\u10db\u10d8\u10d7 \u10e0\u10dd\u10db \u10d8\u10e1 \u10d7\u10d4\u10d7\u10e0 \u10db\u10d0\u10e0\u10d2\u10d0\u10da\u10d8\u10e2\u10d6\u10d4 \u10e3\u10e4\u10e0\u10dd \u10da\u10d0\u10db\u10d0\u10d6\u10d8\u10d0, \u10d0\u10dc\u10e3 \u10e3\u10e4\u10e0\u10dd \u10dc\u10d0\u10d9\u10da\u10d4\u10d1\u10d8 \u10e0\u10d0\u10dd\u10d3\u10d4\u10dc\u10dd\u10d1\u10d8\u10d7 \u10db\u10dd\u10d8\u10de\u10dd\u10d5\u10d4\u10d1\u10d0. \u10e3\u10e4\u10e0\u10dd \u10db\u10d4\u10e2\u10d8\u10ea, \u10d8\u10e5 \u10e1\u10d0\u10d3\u10d0\u10ea \u10db\u10d0\u10e0\u10d2\u10d0\u10da\u10d8\u10e2\u10d4\u10d1\u10e1 \u10db\u10dd\u10d8\u10de\u10dd\u10d5\u10d4\u10d1\u10d3\u10dc\u10d4\u10dc, \u10d7\u10d4\u10d7\u10e0\u10d8 \u10d1\u10d4\u10d5\u10e0\u10d0\u10d3 \u10eb\u10d5\u10d8\u10e0\u10d8 \u10e6\u10d8\u10e0\u10d3\u10d0 \u10e8\u10d0\u10d5\u10d6\u10d4… \u10d7\u10e3\u10db\u10ea\u10d0 \u10d0\u10ee\u10d0\u10da\u10d2\u10d0\u10d6\u10e0\u10d3\u10d0 \u10e4\u10e0\u10d0\u10dc\u10d2\u10db\u10d0 Jean-Claude Brouillet-\u10db\u10d0 \u10db\u10dd\u10d0\u10ee\u10d4\u10e0\u10ee\u10d0 \u10db\u10d8\u10e1\u10d8 \u10de\u10dd\u10d6\u10d8\u10ea\u10d8\u10dd\u10dc\u10d8\u10e0\u10d4\u10d1\u10d0 \u10d1\u10e0\u10d8\u10da\u10d8\u10d0\u10dc\u10e2\u10d8\u10e1 \u10d2\u10d5\u10d4\u10e0\u10d3\u10d8\u10d7, \u10e0\u10d0\u10db\u10d0\u10ea \u10db\u10dd\u10d7\u10ee\u10dd\u10d5\u10dc\u10d0 \u10e8\u10d4\u10e5\u10db\u10dc\u10d0 \u10d3\u10d0 \u10e4\u10d0\u10e1\u10d4\u10d1\u10d8 \u10db\u10d0\u10e6\u10d0\u10da \u10dc\u10d8\u10e8\u10dc\u10e3\u10da\u10d6\u10d4 “\u10d3\u10d0\u10d0\u10d0\u10dc\u10d9\u10d4\u10e0\u10d0…”<\/p>\n\n\n\n \u10d1\u10d4\u10d5\u10e0\u10d8 \u10d9\u10d5\u10da\u10d4\u10d5\u10d4\u10d1\u10d8 \u10d0\u10d3\u10d0\u10e1\u10e2\u10e3\u10e0\u10d4\u10d1\u10d4\u10dc \u10e4\u10d0\u10e1\u10d8\u10e1 \u10d3\u10d0\u10d0\u10dc\u10d9\u10d0\u10e0\u10d4\u10d1\u10d8\u10e1 \u10e4\u10d4\u10dc\u10dd\u10db\u10d4\u10dc\u10e1, \u10e0\u10dd\u10db\u10d4\u10da\u10d8\u10ea \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10d4\u10d1\u10e1 \u10d0\u10e0\u10d0\u10e0\u10d0\u10ea\u10d8\u10dd\u10dc\u10d0\u10da\u10e3\u10e0 \u10d2\u10d0\u10d3\u10d0\u10ec\u10e7\u10d5\u10d4\u10e2\u10d8\u10da\u10d4\u10d1\u10d4\u10d1\u10e1 \u10d0\u10e6\u10d4\u10d1\u10d8\u10dc\u10d4\u10d1\u10e1 \u10d3\u10d0 \u10d0\u10db\u10d0\u10e8\u10d8 \u10d3\u10d8\u10d3\u10d8 \u10ec\u10d5\u10da\u10d8\u10da\u10d8 \u10e8\u10d4\u10d0\u10e5\u10d5\u10e1 \u10db\u10d4\u10ee\u10e1\u10d8\u10d4\u10e0\u10d4\u10d1\u10d0\u10e1…<\/p>\n\n\n\n \u10ec\u10d0\u10e0\u10db\u10dd\u10d8\u10d3\u10d2\u10d8\u10dc\u10d4\u10d7 \u10e0\u10dd\u10db \u10e1\u10d0\u10ec\u10d5\u10d0\u10d5\u10d8\u10e1 \u10e4\u10d0\u10e1\u10d4\u10d1\u10d8 \u10d2\u10d0\u10d8\u10d6\u10d0\u10e0\u10d3\u10d0 30%-\u10d8\u10d7. \u10d5\u10ee\u10d5\u10d3\u10d4\u10d1\u10d8\u10d7 \u10e0\u10dd\u10db \u10d0\u10db\u10d0\u10e1 \u10db\u10dd\u10f0\u10e7\u10d5\u10d4\u10d1\u10d0 \u10db\u10dd\u10d7\u10ee\u10dd\u10d5\u10dc\u10d8\u10e1 \u10e8\u10d4\u10db\u10ea\u10d8\u10e0\u10d4\u10d1\u10d0. \u10db\u10d0\u10d2\u10e0\u10d0\u10db \u10d8\u10e1\u10db\u10d8\u10e1 \u10d9\u10d8\u10d7\u10ee\u10d5\u10d0, \u10e0\u10d0\u10db\u10d3\u10d4\u10dc\u10d8\u10d7 \u10e8\u10d4\u10db\u10ea\u10d8\u10e0\u10d3\u10d4\u10d1\u10dd\u10d3\u10d0 \u10db\u10dd\u10d7\u10ee\u10dd\u10d5\u10dc\u10d0 \u10d7\u10e3 \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10d4\u10d1\u10e1 \u10e3\u10d1\u10e0\u10d0\u10da\u10dd\u10d3 \u10db\u10d4\u10ee\u10e1\u10d8\u10d4\u10e0\u10d4\u10d1\u10d0\u10e1 \u10ec\u10d0\u10d5\u10e3\u10e8\u10da\u10d8\u10d7 \u10e1\u10d0\u10ec\u10d5\u10d0\u10d5\u10d8\u10e1 \u10d8\u10e1\u10e2\u10dd\u10e0\u10d8\u10e3\u10da\u10d8 \u10e4\u10d0\u10e1\u10d4\u10d1\u10d8\u10e1 \u10e8\u10d4\u10e1\u10d0\u10ee\u10d4\u10d1? \u10db\u10dd\u10d7\u10ee\u10dd\u10d5\u10dc\u10d0 \u10e8\u10d4\u10db\u10ea\u10d8\u10e0\u10d3\u10d4\u10d1\u10d0 \u10d8\u10db\u10d8\u10e2\u10dd\u10db \u10e0\u10dd\u10db \u10e4\u10d0\u10e1\u10d8 \u10d2\u10d0\u10d8\u10d6\u10d0\u10e0\u10d3\u10d0, \u10d7\u10e3 \u10d8\u10db\u10d8\u10e2\u10dd\u10db \u10e0\u10dd\u10db \u10e4\u10d0\u10e1\u10d8 \u10e8\u10d4\u10d3\u10d0\u10e0\u10d4\u10d1\u10d8\u10d7 \u10db\u10d0\u10e6\u10d0\u10da\u10d8\u10d0 \u10d8\u10db \u10e4\u10d0\u10e1\u10d7\u10d0\u10dc \u10e0\u10dd\u10db\u10d4\u10da\u10d8\u10ea \u10db\u10d4 \u10db\u10d0\u10ee\u10e1\u10dd\u10d5\u10e1? \u10e4\u10d0\u10e1\u10d8\u10e1 \u10d2\u10d0\u10d6\u10e0\u10d3\u10d0 \u10e0\u10d4\u10d0\u10da\u10e3\u10e0\u10d0\u10d3 \u10d0\u10db\u10ea\u10d8\u10e0\u10d4\u10d1\u10e1 \u10db\u10dd\u10d7\u10ee\u10dd\u10d5\u10d0\u10dc\u10e1 \u10e1\u10d0\u10ec\u10d5\u10d0\u10d5\u10d6\u10d4 \u10d2\u10e0\u10eb\u10d4\u10da\u10d5\u10d0\u10d3\u10d8\u10d0\u10dc \u10de\u10d4\u10e0\u10d8\u10dd\u10d3\u10e8\u10d8?<\/p>\n\n\n\n \u10e1\u10d0\u10e5\u10d0\u10e0\u10d7\u10d5\u10d4\u10da\u10dd\u10e8\u10d8, \u10e3\u10eb\u10e0\u10d0\u10d5\u10d8 \u10e5\u10dd\u10dc\u10d4\u10d1\u10d0 \u10db\u10dc\u10d8\u10e8\u10d5\u10dc\u10d4\u10da\u10dd\u10d5\u10dc\u10d0\u10d3 \u10d2\u10d0\u10eb\u10d5\u10d8\u10e0\u10d3\u10d0 \u10d7\u10d5\u10d8\u10d7\u10e6\u10d8\u10e0\u10d4\u10d1\u10e3\u10da\u10d4\u10d1\u10d8\u10e1 \u10d6\u10e0\u10d3\u10d8\u10e1 \u10d2\u10d0\u10db\u10dd (\u10db\u10d8\u10ec\u10dd\u10d3\u10d4\u10d1\u10d8\u10e1 \u10db\u10e0\u10e3\u10d3\u10d8 \u10d2\u10d0\u10d3\u10d0\u10d0\u10d3\u10d2\u10d8\u10da\u10d3\u10d0 \u10d6\u10d4\u10db\u10dd\u10d7 \u10d3\u10d0 \u10db\u10d0\u10e0\u10ea\u10ee\u10dc\u10d8\u10d5), \u10d7\u10e3\u10db\u10ea\u10d0 \u10d8\u10db\u10d8\u10e1 \u10d2\u10d0\u10db\u10dd, \u10e0\u10dd\u10db \u10d1\u10d4\u10d5\u10e0\u10d8 \u10e3\u10ea\u10ee\u10dd \u10e5\u10d5\u10d4\u10e7\u10dc\u10d8\u10e1 \u10e0\u10d4\u10d6\u10d8\u10d3\u10d4\u10dc\u10e2\u10d8 \u10e9\u10d0\u10db\u10dd\u10d5\u10d8\u10d3\u10d0 \u10e0\u10dd\u10db\u10d4\u10da\u10d7\u10d0 \u10d2\u10dd\u10dc\u10d4\u10d1\u10d0\u10e8\u10d8 “\u10d3\u10d0\u10d0\u10dc\u10d9\u10d4\u10e0\u10d4\u10d1\u10e3\u10da\u10d8” \u10e3\u10eb\u10e0\u10d0\u10d5\u10d8 \u10e5\u10dd\u10dc\u10d4\u10d1\u10d8\u10e1 \u10e4\u10d0\u10e1\u10d4\u10d1\u10d8 \u10db\u10d0\u10e6\u10d0\u10da\u10d8\u10d0, \u10e2\u10e0\u10d0\u10e5\u10dc\u10d6\u10d0\u10e5\u10ea\u10d8\u10d4\u10d1\u10d8\u10e1 \u10e0\u10d0\u10dd\u10d3\u10d4\u10dc\u10dd\u10d1\u10d0 \u10d0\u10e0 \u10e8\u10d4\u10db\u10ea\u10d8\u10e0\u10d4\u10d1\u10e3\u10da\u10d0… \u10d1\u10d8\u10f0\u10d4\u10d5\u10d8\u10dd\u10e0\u10d8\u10e1\u10e2\u10d4\u10d1\u10d8 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\u10ec\u10e7\u10d0\u10e0\u10dd:<\/p>\n\n\n\n Predictably Irrational: The Hidden Forces That Shape Our Decisions When viewed through the lens of human behavior, even a fundamental economic model like the principle of equilibrium in demand and supply curves comes into question\u2026 The issue is that economic models rely on the assumption of human rationality, which doesn’t quite align with reality. The demand-supply model suggests that the driving forces behind demand […]<\/p>\n","protected":false},"author":12998525,"featured_media":4156,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[544945643,104753438],"tags":[657,4269,6635,1417,13843],"class_list":{"0":"post-4138","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-predictably-irrational-the-hidden-forces-that-shape-our-decisions-by-dan-ariely","8":"category-behavioural-investing","9":"tag-economics","10":"tag-finance","11":"tag-investing","12":"tag-money","13":"tag-stock-market","15":"fallback-thumbnail"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/eoninvestment.com\/wp-content\/uploads\/2024\/09\/pexels-khairulonggon-908183.jpg?fit=6000%2C3376&ssl=1","jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pQZ85-14K","_links":{"self":[{"href":"https:\/\/eoninvestment.com\/ka\/wp-json\/wp\/v2\/posts\/4138","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eoninvestment.com\/ka\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eoninvestment.com\/ka\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eoninvestment.com\/ka\/wp-json\/wp\/v2\/users\/12998525"}],"replies":[{"embeddable":true,"href":"https:\/\/eoninvestment.com\/ka\/wp-json\/wp\/v2\/comments?post=4138"}],"version-history":[{"count":20,"href":"https:\/\/eoninvestment.com\/ka\/wp-json\/wp\/v2\/posts\/4138\/revisions"}],"predecessor-version":[{"id":4159,"href":"https:\/\/eoninvestment.com\/ka\/wp-json\/wp\/v2\/posts\/4138\/revisions\/4159"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eoninvestment.com\/ka\/wp-json\/wp\/v2\/media\/4156"}],"wp:attachment":[{"href":"https:\/\/eoninvestment.com\/ka\/wp-json\/wp\/v2\/media?parent=4138"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eoninvestment.com\/ka\/wp-json\/wp\/v2\/categories?post=4138"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eoninvestment.com\/ka\/wp-json\/wp\/v2\/tags?post=4138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Predictably Irrational: The Hidden Forces That Shape Our Decisions<\/strong>
By Dan Ariely<\/p>\n\n\n\n
\n\n\n\n\u10e4\u10d0\u10e1\u10d8\u10e1 \u10d3\u10d0\u10d0\u10dc\u10d9\u10d4\u10e0\u10d4\u10d1\u10d8\u10e1 \u10de\u10e0\u10d8\u10dc\u10ea\u10d8\u10de\u10d8<\/h2>\n\n\n\n
By Dan Ariely<\/p>\n","protected":false},"excerpt":{"rendered":"