{"id":1413,"date":"2024-05-12T18:30:52","date_gmt":"2024-05-12T18:30:52","guid":{"rendered":"https:\/\/eoninvestment.com\/?p=1413"},"modified":"2026-04-16T11:03:19","modified_gmt":"2026-04-16T07:03:19","slug":"market-segmentation-theory","status":"publish","type":"post","link":"https:\/\/eoninvestment.com\/ka\/2024\/05\/12\/market-segmentation-theory\/","title":{"rendered":"<span class=\"eon-recovered-georgian-title\" data-no-translation=\"\">\u10d1\u10d0\u10d6\u10e0\u10d8\u10e1 \u10e1\u10d4\u10d2\u10db\u10d4\u10dc\u10e2\u10d8\u10e0\u10d4\u10d1\u10d8\u10e1 \u10d7\u10d4\u10dd\u10e0\u10d8\u10d0<\/span>"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Market Segmentation Theory<\/strong> &#8211; This theory reflects the impact of events in different segments of financial markets on the relationship between interest rates and loan maturities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The theory posits that the market is divided into various segments, each with different preferences regarding bond maturities. For example, pension funds are more focused on long-term bonds, while banks are more interested in short-term bonds due to the nature of their deposits.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The theory asserts that no segment will change its maturity preferences unless adequately compensated for doing so.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The graphs below illustrate what happens when the supply of short-term loans decreases in favor of long-term loans. Horizontally, the top three graphs describe the initial state, while the bottom three depict the state after the change.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The relationship between interest rates and maturities changes (the slope of the curve). Interest rates become more elastic with respect to maturities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Source: Financial Markets and Institutions &#8211; by A. Saunders, M. Cornett &#038; O. Erhemjamts<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/i0.wp.com\/eoninvestment.com\/wp-content\/uploads\/2024\/05\/image-59.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"602\" data-attachment-id=\"5890\" data-permalink=\"https:\/\/eoninvestment.com\/ka\/2024\/05\/12\/market-segmentation-theory\/image-344\/\" data-orig-file=\"https:\/\/i0.wp.com\/eoninvestment.com\/wp-content\/uploads\/2024\/05\/image-59.png?fit=800%2C602&amp;ssl=1\" data-orig-size=\"800,602\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"image\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/eoninvestment.com\/wp-content\/uploads\/2024\/05\/image-59.png?fit=800%2C602&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/eoninvestment.com\/wp-content\/uploads\/2024\/05\/image-59.png?resize=800%2C602&#038;ssl=1\" alt=\"\" class=\"wp-image-5890\"\/><\/a><\/figure>","protected":false},"excerpt":{"rendered":"<p>Market Segmentation Theory &#8211; \u10d7\u10d4\u10dd\u10e0\u10d8\u10d0 \u10d0\u10e1\u10d0\u10ee\u10d0\u10d5\u10e1 \u10e4\u10d8\u10dc\u10d0\u10dc\u10e1\u10e3\u10e0\u10d8 \u10d1\u10d0\u10d6\u10e0\u10d4\u10d1\u10d8\u10e1 \u10e1\u10ee\u10d5\u10d0\u10d3\u10d0\u10e1\u10ee\u10d5\u10d0 \u10e1\u10d4\u10d2\u10dc\u10d4\u10d1\u10e2\u10d4\u10d1\u10d6\u10d4 \u10db\u10d8\u10db\u10d3\u10d8\u10dc\u10d0\u10e0\u10d4 \u10db\u10dd\u10d5\u10da\u10d4\u10dc\u10d4\u10d1\u10d8\u10e1 \u10d2\u10d0\u10d5\u10da\u10d4\u10dc\u10d0\u10e1 \u10e1\u10d0\u10de\u10e0\u10dd\u10ea\u10d4\u10dc\u10e2\u10dd \u10d2\u10d0\u10dc\u10d0\u10d9\u10d5\u10d4\u10d7\u10e1\u10d0 \u10d3\u10d0 \u10e1\u10d4\u10e1\u10ee\u10d8\u10e1 \u10d5\u10d0\u10d3\u10d0\u10e1 \u10e8\u10dd\u10e0\u10d8\u10e1 \u10d3\u10d0\u10db\u10dd\u10d9\u10d8\u10d3\u10d4\u10d1\u10e3\u10da\u10d4\u10d1\u10d0\u10d6\u10d4.\u10d7\u10d4\u10dd\u10e0\u10d8\u10d0 \u10d0\u10db\u10d1\u10dd\u10d1\u10e1 \u10d4\u10e1\u10d4\u10d7 \u10e0\u10d0\u10db\u10d4\u10e1: \u10d1\u10d0\u10d6\u10d0\u10e0\u10d6\u10d4 \u10d0\u10e0\u10e1\u10d4\u10d1\u10dd\u10d1\u10e1 \u10e1\u10ee\u10d5\u10d0\u10d3\u10d0\u10e1\u10ee\u10d5\u10d0 \u10e1\u10d4\u10d2\u10db\u10d4\u10dc\u10e2\u10d4\u10d1\u10d8, \u10e0\u10dd\u10db\u10da\u10d4\u10d1\u10e1\u10d0\u10ea \u10e1\u10ee\u10d5\u10d0\u10d3\u10d0\u10e1\u10ee\u10d5\u10d0 \u10de\u10e0\u10d4\u10e4\u10d4\u10e0\u10d4\u10dc\u10ea\u10d8\u10d4\u10d1\u10d8 \u10d0\u10e5\u10d5\u10d7 \u10d1\u10dd\u10dc\u10d3\u10d4\u10d1\u10d8\u10e1 [\u2026]<\/p>","protected":false},"author":12998525,"featured_media":1414,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_eon_insights_quality":"","_eon_insights_decision":"","_eon_insights_destination":"","_eon_insights_merge_group":"","_eon_insights_required_changes":"","_eon_insights_start_order":0,"_eon_featured_insight":0,"_eon_insights_map_version":"","_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[774675918,37048,503653],"tags":[4269,6635,13843,8589],"eon_topic":[],"eon_learning_path":[],"eon_collection":[],"eon_level":[784445727],"eon_content_type":[],"eon_source":[784445712],"eon_idea":[784445689,784445703],"eon_framework":[],"class_list":["post-1413","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-financial-markets-and-institutions-by-a-saunders-m-cornett-o-erhemjamts","category-interest-rates","category-market-efficiency","tag-finance","tag-investing","tag-stock-market","tag-stocks","eon_level-intermediate","eon_source-financial-markets-and-institutions-by-a-saunders-m-cornett-o-erhemjamts","eon_idea-interest-rates","eon_idea-market-efficiency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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